Just because you run an online business don’t think that you restrict your advertising efforts to online activities. Good old fashioned advertising flyers are a very cost effective marketing tool that you can use to spread the word about your business. You can hand them out, post them, hang them up, or even leave them where your clients and prospects can get them.

Whether you print your own flyers at home or ask a printing company to produce them for you there are a few things you need to consider to ensure your flyers work hard at bringing in new clients.

Pictures paint a thousand words

You need to get your point across clearly and in a limited amount of space – so where possible swap words for pictures! You can use photos or graphics to emphasise your product’s benefits.

Use your own photos or look for Royalty Free stock images online – just focus on delivering that message to your readers.

Focus on what’s important

Choose one important message and focus on it in your flyer. You want to catch the eye of your prosepctive clients and draw them in so that they want to contact you for more information.

If it ain’t broke, don’t fix it

If you have a trusted campaign or message that works for you then don’t be tempted to change it too much. Just because you know that the campaign has run before doesn’t mean that your new clients have seen it. And why change something that works already?

KISS

A good design doesn’t have to be complicated – so keep it simple! Don’t use more than two fonts on your flyer or you risk making it look amateruish and cluttered to your clients. Keep those colours to a minimum too.

Use an online printer

Keep the costs down by choosing an online printer instead of a traditional High Street company. Whether you decide to use a flyer, a poster or even a door hanger in your offline advertising campaigns you can find some great deals on printing at PS Print.

Don’t forget your URL

When designing your flyer make sure you display your URL clearly – remember the whole point of this exercise is to drive new clients to your website!

Disclosure: This post was sponsored by PS Print